Episode 28: End Marketing "Reaction Mode" with Derek Champagne

Ever feel like your marketing has drifted in “reaction mode”?  That’s a dangerous, but common, place any organization can easily slip into when it comes to our marketing efforts. 

With so many websites, programs, and social media channels to choose from it can feel daunting to know where to start and what to do next.  Our guest on Episode 28 has a simple 5-step framework for breaking out of reaction mode and getting serious traction with your marketing message.

Derek is a Serial Entrepreneur with over 15 years experience developing effective marketing campaigns and on this episode, he shares the Five Critical Steps of every successful marketing plan.

The Conversation:

08:41 - How Derek learned grassroots marketing in a crowded industry and made his living as a musician and entrepreneur in Hollywood, CA.

11:44 - Exhausted and searching for more, Derek chooses a life in a cubicle for the opportunity to build his first product and be a part of something bigger.

17:32 - How Derek’s unhappiness in his job literally made him sick and sent him to the hospital, forcing him to make dramatic changes in his life.

22:06 - Fast forward to where Derek is today - CEO of The Artist Evolution. Now, let’s dive into the 5 Crisis points of a brand... #1 Get clear on who you are so that clients will aspire to be like you.

24:22 - #2 Do you really know who your customers are? Once you know your customer's journey, you can understand how you can best serve them. Broadcasting doesn't work anymore. Know and study your customers and your competition.

32:54 - Roll up your sleeves and do community with your customer so it doesn't just look like your trying to sell to them. Build a brand that has value, one that your target audience can trust.

34:04 - #3 Have the right tools. Map out your customer ’s journey and make the tools, systems, and solutions match.

38:21 - #4 Have a plan. If you don't have a plan and a clear vision for where you’re headed, how are your customers supposed to know you? + Advice for geo-specific, brick and mortar businesses - Radio and T.V. aren't dead!

41:38 - #5 Execute the plan. Make it happen. If you've tried a marketing plan, you should be able to look back every step of the way and see how you implemented it and what worked.

46:04 - Wrapping up with Derek - His take on identity, knowing who you are in Christ, and how faith plays out in the workplace.

56:19 - A Word for 2019: Excellence. Ask yourself, do you want to be the best version of yourself that you can be? Let’s break through the barriers to excellence... comfort, complacency, business.

01:00:00 - 5 Simple Rules for Marketing Recap:

Resources for you:

• Don't Buy A Duck: Stop Wasting Money & Only Do Marketing That Works! by Derek Champagne
• Connect with Derek at https://www.derekchampagne.com/
• Questions for Seth? Send us your feedback at [email protected]
• If you need help building (or selling) a valuable business, reach out to Cathedral Consulting at [email protected]
• Pick up your copy of Ambition: Leading With Gratitude