Episode 77: What it Takes to Lead Fortune 500 Sales and Marketing Teams w/ Tim Hawkins

Tim Hawkins' 30 years of high-performance sales and marketing executive leadership with brands like Coke & Levi Strauss is nothing to flinch at. But, more than that, Tim understands how people work. That's why when leaders get stuck in their business and can't seem to crack through the next income ceiling, Tim is the guy to help unblock them. If you're an entrepreneur with momentum wanting to understand better how culture and leadership affect your sales team's ability to produce at a high level, this episode is for you. Listen in!

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Key Takeaways

1. If a strategy isn't being followed at the leadership level, you can't expect it to be followed at the individual level. In other words, you need to lead by example and lead your sales team closely.
2. When leaders think their sales or marketing teams are broken, it usually comes down to 3 things, and it's usually not one — people, process, and tools.
3. Leaders can be overambitious & quick to assume that they can handle more leads no matter what. Talk to your top 10 customers and have them rate you to see if you're serving them well. Then determine whether you need to hire a salesperson or a marketer.

Key quotes

1. "Don't leave Jesus in the car.” - Tim Hawkins

2.  "What I find in small companies is the reason why you're not scaling to the next level is you haven't put in place a rigorous sales planning & tracking mechanism." - Tim Hawkins

3. "When we live for only our own pleasure & joys, we miss the opportunity to set up future generations for their success." - Seth Buechley

Resources For You:

• Connect with Tim: https://www.cathedralconsulting.com/tim-hawkins

• If you need help building (or selling) a valuable business, reach out to Cathedral Consulting at [email protected]

• Questions for Seth? Send us your feedback at [email protected]
• Pick up your copy of Ambition: Leading With Gratitude